SMS Policy & Terms
Apex Tools AI ("we", "us", "our") uses SMS text messaging to communicate with patients and prospective customers of dental and medical practices that we serve. This policy explains how we obtain consent, what types of messages we send, how to opt-out, and how to contact us.
1. Brand & Sender
- Brand name: Apex Tools AI
- Website: apextoolsai.com
- Contact: [email protected]
- Sender numbers: Toll-free number (pending verification) and/or 10-digit long codes (10DLC)
2. Consent & Opt-In
We send SMS only to recipients who have provided prior express written consent in one of these ways:
2a. Web form opt-in (signup page)
On our website signup form at apextoolsai.com/login.html, users must check a clearly labeled, unchecked-by-default opt-in box with this language:
2b. Voice consent during AI calls
When our AI receptionist answers a call on behalf of a partner practice, callers are asked to confirm consent before any SMS confirmation is sent. The verbal consent prompt is:
Only if the caller affirmatively says yes do we send the confirmation SMS.
3. Types of Messages We Send
- Appointment confirmations: Sent in English or Spanish when the AI books an appointment during a call.
- Account & service updates: Sent to practice owners about onboarding status, billing, and service health.
- Customer support replies: Sent in response to inbound messages or support requests.
We do not send unsolicited marketing or promotional SMS to consumers.
4. Sample Messages
5. Message Frequency
Message frequency varies based on appointment activity and account events. Most users receive fewer than 4 messages per month.
6. Costs
Message and data rates may apply based on the recipient's mobile carrier and plan. We do not charge for SMS messages.
7. Opt-Out (STOP) & Help (HELP)
Recipients can opt out at any time by replying STOP to any SMS. We will send one final confirmation message and then stop all messaging to that number unless the recipient re-opts in.
Recipients can request help by replying HELP to receive an automated response with our contact email.
8. Privacy
Phone numbers and message content are stored encrypted at rest. We do not sell or share phone numbers with third parties for marketing. See our Privacy Policy for full details.
9. Contact
Questions about this policy or SMS messages from us? Contact:
- Email: [email protected]
- Website: apextoolsai.com